At the young age of just 28, this charismatic man introduced his vision to the world: he aimed to be the spokesperson for a philosophy of life centered around the pleasure of men's clothing, chosen and worn in accordance with one's personality. For Pierre Degand, everything revolves around the details: custom-made suits and shirts, ceremonial attire, cufflinks, silk ties, cashmere jackets and sweaters, custom-made shoes, and other accessories are never chosen at random.
Furthermore, he committed to collaborating with artisans whose uncompromising dedication to fabric quality and craftsmanship impressed him.
This commitment to excellence was not without its challenges. Indeed, as a pioneer in promoting quality labels, Pierre Degand started with a selection of men's clothing in Brussels that was previously unknown to the public, such as the now-famous men's shoe brand TOD's and the timeless Acqua Di Parma.
At a time when shopping malls were flourishing, Maison Degand stood firm on its founding values and refused to bend to the demands of the textile industry, which was gradually abandoning quality standards in favor of mass production.
So, against the current, Maison Degand established its master tailor workshop in Brussels, offering from its inception a refined selection of high-end men's clothing. This included custom-made suits, shirts, and shoes, as well as its handcrafted ready-to-wear, referred to as demi-mesure, thereby introducing the sartorial world to the kind of elegance envisioned by Pierre Degand.