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History

Inscribed on the world heritage list of elegance and refinement, Maison Degand owes its reputation as a renowned Brussels tailor to its founder and stylist: Pierre Degand.

Guided by his passion for excellence in the field of custom clothing, in 1983, he acquired the mansion at 415 Avenue Louise in Brussels. There, he established the grand project of his life: Maison Degand, dedicated to high-end ready-to-wear, custom-made suits and shirts, and made-to-measure clothing.

At the young age of just 28, this charismatic man introduced his vision to the world: he aimed to be the spokesperson for a philosophy of life centered around the pleasure of men's clothing, chosen and worn in accordance with one's personality. For Pierre Degand, everything revolves around the details: custom-made suits and shirts, ceremonial attire, cufflinks, silk ties, cashmere jackets and sweaters, custom-made shoes, and other accessories are never chosen at random.

Furthermore, he committed to collaborating with artisans whose uncompromising dedication to fabric quality and craftsmanship impressed him.

This commitment to excellence was not without its challenges. Indeed, as a pioneer in promoting quality labels, Pierre Degand started with a selection of men's clothing in Brussels that was previously unknown to the public, such as the now-famous men's shoe brand TOD's and the timeless Acqua Di Parma.

At a time when shopping malls were flourishing, Maison Degand stood firm on its founding values and refused to bend to the demands of the textile industry, which was gradually abandoning quality standards in favor of mass production.

So, against the current, Maison Degand established its master tailor workshop in Brussels, offering from its inception a refined selection of high-end men's clothing. This included custom-made suits, shirts, and shoes, as well as its handcrafted ready-to-wear, referred to as demi-mesure, thereby introducing the sartorial world to the kind of elegance envisioned by Pierre Degand.

From Belgium's Seaside Elegance to Brussels' Pinnacle Avenue

With his soft voice, classically youthful look, spontaneous kindness, and calculated patience, Pierre Degand offers Brussels a sought-after tailor-shirtmaker establishment, envied by our British and French neighbors.

At the age of 32, he tells his story with simplicity, as if it were all meant to happen, forgetting the numerous sacrifices he made for his passion.

From a very young age, Yvonne Degand, who owned shops on Boulevard Adolphe-Max, instilled in her youngest son a love for aesthetic clothing. At 20, he took his first steps in Knokke-le-Zoute, collaborating with his mother. Three years later, independent by nature and conviction, he rented the store adjacent to Yvonne Degand's and then a third one. A mini-Degand chain, right on the promenade!

In his boutique, he continued to learn everything on the job, with the recklessness of youth. But Pierre was determined! For two seasons, influenced by others, he presented items completely different from his current merchandise: jeans, floral shirts, Shetland sweaters, Renoma jackets with Indian designs... He, who despises jeans! In 1975, he met an English supplier. Five classic jackets, sold in a single weekend.

The Evolution of Elegance: Pierre Degand's Journey to Exclusive High-End Fashion

Pierre understood and fully committed to a more exclusive, more expensive product. Then came the encounter with the Givenchy collection, of which he exclusively sold the complete line for three years on the Belgian coast.

Fashion was evolving, and Pierre Degand recognized the new trends that resonated with his clientele. Italy for suits, sportswear, and leather. England for sweaters, socks, and certain accessories, shared with Italy. The 1980s were approaching, and Pierre Degand had defined his buying and selling policy. When his mother closed her shops in Brussels, he decided to open his own with a high-end perspective, featuring exclusive brands of very high quality, in a fittingly elegant setting.

The store on Avenue Louise had been vacant for 5 years, and Pierre attended the public auction. As the sole bidder, he acquired the space, which would be decorated by his brother Philippe.

The Expansion of Maison Degand and the Birth of Degand Business

In 1994, Michèle, Pierre's wife, joined Maison Degand and played a role in the establishment, in 1997, of a dedicated area for a new line of high-quality ready-to-wear clothing, Degand Sport.

Initially situated in an exclusive space at the rear of the Maison, this offering was relocated in 2005 to the store adjacent to Maison Degand. The newly freed-up rear space became a shrine to footwear.

Book your personal appointment

Indulge in an exclusive experience by booking a personal appointment at our esteemed luxury fashion store. From the moment you step through our doors, you will be immersed in a world of opulence and sophistication.

Booking a personal appointment grants you access to our team of experienced and knowledgeable fashion experts, who will provide you with personalized attention and guidance throughout your visit. Our skilled stylists will work closely with you to understand your unique tastes, preferences, and style aspirations, ensuring that your visit is tailored to your individual needs.

During your appointment, you will have the opportunity to peruse our curated selection of exquisite garments, accessories, and couture pieces, meticulously crafted by renowned designers from around the world. Whether you're looking for a statement piece for a special occasion or seeking to elevate your everyday wardrobe, our team will be on hand to offer expert advice and recommendations.

Booking a personal appointment at Maison Degand store is an unrivaled experience, where you can indulge in the world of high-end fashion and receive unparalleled service. Elevate your shopping experience to new heights by reserving your personal appointment with us today.

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Our three departments

Maison Degand's philosophy revolves around excellence in quality and service, a commitment to research and beauty, and a dedication to passion and uniqueness.
Presently, Maison Degand proudly presents three distinct spaces and curates a remarkable collection of the finest brands in the fashion industry.

Degand Tailleur

Degand Tailleur is the company's history. This is the space totally devoted to excellent tailor and handmade clothing with exclusive and unparalleled products.

Degand Business

Degand Business caters to the contemporary gentleman, providing a range of stylish and sophisticated sportswear brands.

Degand Shoes

Degand Shoes introduces a luxurious collection of footwear, encompassing timeless classics, casual styles, and sports shoes, each crafted with quality and style.

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