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Have a great Summer !

Maison Degand announces its annual closure, it will close its doors from July 30 to August 15. The whole team is looking forward to seeing you on August 16, from 10:00 a.m. 

We wish you a very pleasant Summer, take care of yourself and below you will find some reading for your holiday.
Evolution of Men's beach style through the decades

Since the 1900s, men's styles on the beach have evolved significantly. Men's beachwear has always been in regard to its lightness and comfort, but styles have changed as fashion has evolved.

At the very beginning of the 20th century, men wore swimming costumes often made of wool which were heavy and impractical. Like women, they covered most of the body including arms and legs and were often decorated with stripes and patterns.
Since the 1920s, men's beach fashion has begun to change. Swimming costumes began to be more fitted, revealing more skin. Swim shorts became popular, with lighter fabrics and shorter cuts. Stripes and patterns were gradually replaced by solid colors, often in pastel shades.

In the 1930s and 1940s, swimming costumes continued to shorten, revealing more of the thigh. Swimming costumes began to have pockets, belts, and laces to allow an even closer fit to the body. The colors remained soft, but the designs began to include tropical patterns besides floral designs.   

The 1950s was a real revolution in beach style. The arrival of bright colors such as red, blue, and green and the influence of popular culture saw Hawaiian prints being installed on beaches worldwide. Or the transition from swim shorts to shorter beach shorts known as "trunks". With pockets for personal belongings and an elastic waistband replacing the belts and laces earlier worn.
While the '60s and '70s, beach shorts continued to get shorter, revealing more thigh and skin. The ever-popular bright colors were joined by geometric patterns and psychedelic designs. Beach shorts were often accompanied by plain or patterned t-shirts and worn with leather sandals.

In the 1980s, men's beach fashion went through a period of regression. Beach shorts became longer, returning to more traditional styles. The colors were often darker, with shades of black, grey, or navy blue. Beach shorts were accompanied by linen shirts, straws, and sunglasses.

During the 90s and 2000s, longer styles, such as surfer shorts with Hawaiian patterns, were popular. The increase in the general quality of life also contributed to the rise of the swim shorts we know today. Today, there is hardly anyone who does not have at least one pair of swimming shorts in their wardrobe or in their suitcase on the way to the airport. 

In short, men's beach style has always been a representation of the evolution of society. Beach shorts are a true style piece and a perfect representation of personality. As a piece that can be worn on its own or with a simple outfit, it deserves special attention.